Inside Branson

Owned by award-winning musician, entrepreneur, actor and producer Curtis “50 Cent” Jackson, Branson Cognac represents a bespoke, exclusive and unique Cognac that showcases the highest quality of Cognac being made from the best vineyards in every bottle.

Only the Best

“I’m excited to expand Sire Spirits with the addition of Branson Cognac, as it allows me to introduce another brand that showcases the highest quality liquid of its type.

Distilling and Blending

Branson embodies the history and knowledge with classic production techniques to produce artisanal Cognacs.
The methods used in the vineyards have one singular goal and focus – harvest the best quality and purest Ugni Blanc. Once all the grapes are hand-picked, the grapes are pressed and fermented in vats. The wine is then distilled on the lees that results in elegant and fragrant aromas
Distillation is done in traditional pot stills some being many decades old. As the wine is heated, the alcohol evaporates and rises through the neck of the still and is then cooled to a liquid. This liquid is distilled again to purify it, which at that time becomes an Eaux-de-Vie.

Branson Cognacs are aged in French Oak barrels, sourced from Alliers, Limousin and Tronçais. With a mix of young and old barrels, Branson is able to give each Cognac their ideal golden brown color and allow the liquid to mature and evolve. The final step in the maturation is in the oldest oak barrels that allow the Cognac to evaporate, thus creating the angel’s share.

House Style

Branson is proud to deliver a special and unique house style that evokes the elegance and power of Cognac made from the finest vineyards in the region. Our Cognacs deliver fruit-forward and floral aromas that are balanced by the power of tobacco, sweet spice and vanilla resulting in an opulence and grace in every bottle.

Exceeding Aging Requirements

Branson take great pride in aging all Eaux-de Vie for the Cognacs to age longer than required in order to add more complexity to the finished product. While it adds much more time to the process, and no expense is spared, we firmly believe that this is essential to producing the best Cognac.

Our minimum aging is as follows for every bottle we produce

• VS: Minimum Aging Required by Law: 2 Years
Branson: Our VS Cognacs are aged at a minimum of 2-3 years, with some closer to 4
• VSOP: Minimum Aging Required by Law: 4 Years
Branson: Our VSOP Cognacs are aged at a minimum of 5 years, with our VSOP from Grande Champagne being 7.
• XO: Minimum Aging Required by Law: 10 Years
Branson: Our XO Cognacs are aged at a minimum of 10 years, with the majority closer to 25

The cognacs


Branson Phantom represents the finest example of Cognac for anyone to enjoy. Sourced from top vineyards in the Borderies and Fin Bois regions, and then aged for 2-3 years at a minimum, Phantom drinks like a VSOP due to the meticulous care taken at every step. With a golden brown color and notes of light citrus, apple and tobacco, Phantom has a balanced finish that is smooth with just the right amount of burn.


Branson Royal is a unique, elegant and strong blend of Eaux-de-Vie from some of the best vineyards throughout the Cognac region. Fit for king, Royal balances smooth notes of oak, vanilla and spice with stronger notes of wood, herbs and a slight burn for a one-of-a-kind blend.

VSOP, Grande Champagne

Branson VSOP provides the purest expression of Grande Champagne Cognac. Created from Eaux-de-Vie grown in the premier terroir of the region, Grande Champagne, this Cognac represents the most exclusive and sublime expression of VSOP. Aged for a minimum of 4 years, with the majority up to 7 years, the Cognac is bright gold with hints of bronze. Elegant and extraordinarily smooth with notes of peach, melon and tobacco on the nose and sweet spice, clove, and a hint of vanilla on the palate.

XO, Grande Champagne

Branson XO provides the most exquisite expression of XO Grande Champagne Cognac. Created from Eaux-de-Vie grown in the premier terroir of the region, Grande Champagne, this Cognac is aged for a minimum of 10 years, with some of the Eaux-de-Vie being 25+ years old. The Cognac is deep brown with a bronze hue. Elegant and complex, with almost no burn, floral and citrus notes balance seamlessly with hints of tobacco, honey, and chocolate that continue through an incredibly long finish.